How you accessorize your space can attract – or put off – target customers. Rather than show all your company offerings, the real secret is to "tease" the audience. Provide just enough information at first glance to draw attendees into your booth to find out more. The tips below can help you make the most out of your exhibit space, regardless of its size. 

Rule #1 – Less is More
Booths overflowing with products, demonstrations and information are not only overwhelming but also intimidating. Use tradeshows to highlight your latest and greatest rather than display every product. By attending focused shows, you should be able to emphasize the products that best appeal to specific audiences. 

Rule #2 – Plants and Demos
Replace booth clutter with plants and a few well-placed product demonstrations to create a more welcoming environment. Plants add a homey touch that invites people to stay a while, ask a few questions, and learn more about your products. 

Rule #3 – Bold graphics and clear, concise text
You have about 5 seconds to catch the attention of attendees walking by. Instead of listing your company history and all your customers on three display panels, try big, bold graphics. Make any important points quickly and clearly. You want to pique people’s interest, not scare them away with information overload. 

Rule #4 – Open Your Floor Design
Always give attendees an entrance and an exit. An attendee’s worst fear is getting stuck in a booth that offers no quick escape. If you use an open floor design with multiple entrances and exits, your exhibit will be less intimidating to the often claustrophobic attendee. 

Rule #5 – Your Staff is a Booth Accessory
Really!! After spending all that money on graphics and giveaways, make sure your booth staff is up to par. People on the tradeshow floor make judgments extremely quickly, so coordinate your staff’s dress with the theme of your booth. They’re part of the total package. 

Decorating is a subjective art form. What appeals to one attendee might go unnoticed by another. Walk in your customers’ shoes to figure out what would capture their attention. Follow the general guidelines above and then go wild on smaller details for an exciting exhibit that attracts a large number of attendees.