The Power of Sponsorships – Maximizing your return from event marketing

TSEA (Trade Show Exhibitors Association) is pleased to announce their third educational meeting for members and potential members to be held on May 15^th, 2008 from 8:30am to 11:00am at the International Centre, 6900 Airport Road, Ontario Room - Hall 1 Entrance

 

The speaker is Dwayne McKillop a Senior Partner with Understanding Your Business Inc. www.uyb.ca, a well known professional event sponsorship agency. Dwayne's team has represented, produced and sold for thousands of event properties worldwide including consumer and tradeshows and professional sport events such as the Olympics and FIFA World Cup.

Dwayne began his career in the event industry with the National Marine Manufacturers Association, the world's largest producers of boat shows. After three seasons, Dwayne moved to dmg world media, to work on the development of an internal sponsorship and sales program as the VP of Sales. After 9 years, Dwayne once again challenged himself by joining Exposoft Solutions as the Chief Operating Officer.

 

Dwayne is a sought after presenter who speaks at many conferences and conventions throughout the year and has worked on events all around the world.

The agenda is as follows:

 

8:30am – 9:00 - Coffee and Networking

9:00 - Presentation

10:00 - Questions and Answers

10:30 – 11:00 - Networking

 

In one hour Dwayne will focus on key issues that are important to exhibitors considering adding sponsorship to their exhibit marketing strategy

 

• What is the value of adding sponsorship to your exhibit marketing

• How to equate the sponsorship offerings to your exhibiting objectives

• How to negotiating a sponsorship package

• Key steps to implement a sponsorship program

• How to measure ROI of the sponsorship program

Please forward this email to your colleagues. There is no charge for this session

RSVP:

 

Barbara Siskind, Marketing Director

International Training and Management Company

barbara@siskindtraining.com or call 416-783-5200

 

If you'd like to learn more about TSEA please visit their website at www.tsea.org.

 

A special thank you to the International Centre for providing us with the room